SM Hypermarket opens 20th branch in the world’s most densely populated district

An all new experience with a touch of the familiar is happening this side of the metropolis. SM Hypermarket North Harbour is now open, revitalizing shopping in the world’s most densely populated area.

SM Hypermarket North Harbour will be serving approximately a million consumers in the bustling neighborhood of Manila, Navotas and Caloocan, providing them with a holistic shopping experience where most shopping needs are satisfied all in one go.

L-R SM Hypermarket EVP Robert Kwee, Nestle Philippines Chief Executive Officer John Miller, Manila Mayor Alfredo Lim, Fr. Alfredo Sabado, Manila Vice Mayor Isko Moreno, Actress Isabel Oli and Super Shopping Market Inc. President Herbert Sy during the store’s opening ceremony.

More choices of goods and services.

Consumers are given more choices with a variety of merchandise and other convenient services which are distinctly SM.

SM Hypermarket North Harbour has its own ‘modern wet market’ with its Fresh section where the same variety of selection in a wet market is offered but with more shopping conveniences – air-conditioned place, clean aisles and precise weighing scales.

Shoppers can also find toys, apparel, appliances, home furniture, and techie gadgets. Moreover, for medicines, home repair, or money transfer, they can go to Watson’s, Ace Hardware, or Western Union.

Consumers can also settle bills, exchange foreign money, and even take home roast chicken from the Rotisserie nook and fresh bread from the bakery stand.

They are also given novel alternatives through the affordable house brand SM Bonus, with over one thousand items to choose from, and the takal-takal section which enables consumers to pick the ingredients they want at preferred and affordable quantities.

Moreover, caterers and carinderia owners can get their supplies of meats, sauces, condiments and other ingredients found in the Big Packs area at very affordable prices.

For sure, consumers will get what they deserve at SM Hypermarket North Harbour – excellent customer service at all times. They will also experience luxury of space and a wide array of choices which are both essential to delivering shopping convenience.

Employment for locals, community outreach

When SM Hypermarket North Harbour opened, employment opportunities for the community were created. Local talents were tapped to build their career in SM – one of the biggest conglomerates in the Philippines.

Also, SM Hypermarket gives small and medium enterprises (SMEs) a chance to showcase their products during the weekend bazaar as it allocates a certain area for SMEs to display and sell their products.

In effect, SM Hypermarket is now a community concept, reaching out to nearby barangays through various events and programs such as cooking demonstrations, songfests, and dance contests. This year, SM Hypermarket will be turned into a community store, not just a place to shop, but a place that shoppers can call home.

This transformation happens as SM Hypermarket invests in people and business partners by providing jobs for the locals and business opportunities for SMEs in the community.

More in store for consumers

SM Hypermarket North Harbour is the 20th branch of SM Hypermarket in Metro Manila and nearby provinces like Rizal, Cavite, Pampanga, and Pangasinan. More stores will be opened this year to bring the SM shopping experience closer to more Filipinos nationwide.

Since it started operations in 2001, SM Hypermarket has been successful in creating the convenience of having a first-rate indoor wet market and a food and general merchandise store. It also continually introduces new concepts to enhance and reinvigorate the consumers’ shopping experience.

SM Hypermarket is now open in North Harbour, Manila

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This entry was posted on Thursday, May 20th, 2010 at 2:29 pm and is filed under events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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